We want to inspire more women to join the industry and set their sights for leadership.

ABOUT US

OUR AMBITION

We’re a social enterprise, founded by Jo Whitfield, CEO of Co-op Food. Our work is driven by a steering committee of leading female businesswomen, plus working groups made up of people at different stages of their grocery careers.

The Grocery Girls was formed in 2018 when leaders across the industry came together and acknowledged the lack of female representation in senior positions. 

Despite women being responsible for influencing 85% of consumer purchasing decisions in the UK, only 20% of executive teams and 10% of executive boards across the grocery industry are women. That doesn’t make sense, does it? Surely we can do a better job of giving our customers what they want if they’re represented in our businesses? Shouldn’t women be visible, not only in executive boards, but at every stage of decision-making? 

We want to inspire more women to join the industry and set their sights for leadership. We also want to empower those already involved in grocery, from board- to apprentice-level, helping them seize the opportunities they deserve.

We work with people across the grocery industry, at all life stages, to develop the leaders of the future. Coaching, inspiring and mentoring is a big part of it, but so is challenging bias. It’s our ambition to help everyone in the industry understand the importance of a diverse workforce; if we do that, maybe we’ll be able to create one.